LinkedIn’s Hidden Feature

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One of LinkedIn's most underrated features is also one of its most underused.

Anyone that’s followed us for a little while knows that we are big-believers in taking control of your job search and also the use of LinkedIn as a funnel to drive engagement. 

One of the most powerful ways to do this is through the ‘viewed my profile’ tab. 

Anyone can access it by clicking on “me”, then ‘view profile’, ‘analytics’ and then ‘profile views’.

The tab gives you a real-time insight into who is actively engaging with your profile. 

If someone clicks on your profile it registers as a notification in this section. 

For LinkedIn Basic users you are able to see the last five people that have checked out your profile - for Premium users it extends back 90 days. 

If you’re actively applying to roles then this part is key:

A viewed LinkedIn profile after an application is a lead, not a coincidence.

If you've applied at X and a hiring manager from that company views your profile - that's great news for you and almost certainly related.

Your profile has piqued interest from someone to the extent they have pursued your profile separately to viewing your CV. 

You now have direct access to a decision maker and a chance to stake your claim as being the right person for the role.

Reach out directly, introduce yourself, and start a meaningful conversation. 

The outreach should be kept semi-formal and not as direct as ‘can you hire me?’. We would recommend an approach that acknowledges your application and also offers to provide something more in value. 

An example could be: